Our client, a cutting-edge hygiene tissue paper manufacturing mill located in the Industrial City of Abu Dhabi (ICAD), United Arab Emirates, approached us with a vision to establish a strong brand identity and an online presence that reflects their commitment to producing world-class virgin tissue paper. With a state-of-the-art facility spanning 27,000 sq m and boasting a 3.6-meter deckle, the client’s crescent former tissue machine, manufactured by M/S Recard Spa in Italy, has a remarkable annual production capacity of 40,000 tonnes.
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The Chalange
The primary objective was to develop a comprehensive branding strategy and design a user-friendly website that not only showcased the client’s state-of-the-art machinery and production capabilities but also conveyed their commitment to quality and innovation in the hygiene tissue paper manufacturing industry.
What did
Flojics Technology do
Brand Discovery:
- Conducted in-depth interviews and workshops with key stakeholders to understand the client’s values, mission, and unique selling points.
- Researched the hygiene tissue paper industry, identifying market trends, competitors, and opportunities for differentiation.
Brand Identity Development:
- Crafted a distinctive brand identity, including a memorable logo, color palette, and typography that reflected the client’s commitment to modernity, quality, and sustainability.
Collateral Design:
- Designed a range of branded collateral, including business cards, letterheads, and brochures, ensuring a cohesive and professional look across all materials.
Website Design and Development:
- Created a visually appealing and user-friendly website that highlighted the client’s manufacturing capabilities, technology, and commitment to environmental sustainability.
- Developed informative content about the tissue paper production process, technology specifications, and quality assurance measures.
Photography and Videography:
- Conducted on-site photography and videography sessions to capture the manufacturing facility, machinery, and the production process.
- Utilized high-quality visuals to enhance the website’s aesthetics and engage visitors.
Search Engine Optimization (SEO):
- Implemented SEO best practices to ensure the website ranks effectively in search engine results, enhancing online visibility.
The Results
By aligning the client’s brand identity with their state-of-the-art manufacturing capabilities, our comprehensive branding and website development efforts have positioned them as a leader in the hygiene tissue paper industry. The modern and informative online presence now serves as a powerful tool to attract potential clients, partners, and investors.
