Why Companies in the United Arab Emirates Need SEO Services
You’ve probably come across the term “SEO” in any conversation about digital marketing or in the context of digital marketing before. You may already have an idea of what it is or that it’s essential in terms of search engines, or more specifically, your website’s search engine ranking. You’re probably somewhat vague on the details or why exactly SEO is so important, we’re here to help you understand and know why companies in the United Arab Emirates need SEO services.
But first, what is SEO?
SEO is Search Engine Optimization, which is the process of optimizing your website’s visibility in search engine results and on search pages on which the results of customer searches appear, so your potential customers can see/find you. Plus, the higher your traffic, the higher your chances are of being visible to a larger number of people, which increases your chances of obtaining customers.
SEO also contributes to your ability to become an authority in your industry or your field, answering customer questions and concerns, and educating them on your business, thereby increasing your credibility in the eyes of potential customers, and getting them to choose you over your competitors. Search Engine Optimization not only helps you create relationships with new customers but also helps you deepen existing relationships with current customers.
SEO works through keyword analysis and usage, backlink building, and the creation of content that includes those keywords and links. Content like blogs, webpage text, infographics, newsletters, social media posts, etc to increase your search engine ranking.
So here’s why companies in the United Arab Emirates need SEO services:
- Trust Building:
The combination of a good user experience (UX) and SEO (Search Engine Optimization) ensures that your customers first have a good user experience with your website/application and then get educated on your industry, business and how they might benefit from it, you get a higher number of clicks, a higher amount of traffic, building customer trust in your business organically. That contributes again to SEO building, growing your presence online, and becoming a trusted industry leader in your field. Customers know they can rely on you and the more trust is gained, the higher the sales and customer loyalty.
Apart from taking time if you work on it yourself, or the cost of hiring a specialist to handle it, unlike digital advertising or PPC (Pay-Per-Click), SEO costs nothing. Search engines are already constantly crawling your website, promoting valuable content, and organically supporting you in landing new customers. All you need to do to take advantage of them is to follow the best practices of Search Engine Optimization, and your content is essentially promoting itself.
- Competitive Advantage:
A large part of staying ahead of the competition is being found and seen on search engine results first, outranking their results and thereby gaining market share. Research shows that 90% of web traffic goes to the first page of Google search results, so if you’re not on it, that traffic is going to your competitors who are. Search Engine Optimization ensures your content gets you on the first page, your website loading is fast enough, is device-friendly, and includes the best user experience possible. All this not only gets you higher traffic but directs that traffic toward conversion.
- Increased Reach:
Targeted advertising exposes you to audiences who have taken an interest in your product/service before or audiences with similar interests. On the other hand, SEO gives you the opportunity to attract new audiences with purchase intent at any given time, whatever stage they’re at in the buying funnel. This is a chance to attract even more people willing to purchase from you than targeted advertising gives you.
- Long-Term Success
Search Engine Optimization is part of your long-term brand strategy. The best SEO services in Dubai utilize evergreen content that can be found at any point in time for anyone with interest, and content that can be recycled and repurposed, growing your presence through keywords and backlinks over months, provided they follow trending topics, questions, and SEO best practices, they pretty much guarantee having an evolving and ever-present source of reach and traffic that keeps on giving. Almost 80% of local searches on mobile devices end up in conversion, so a local SEO company in Dubai will be familiar with UAE culture and what customers are looking for locally in order to use the right practices to help you reach those audiences in particular.
- Quality Traffic
A website that’s optimized for SEO will attract quality traffic to your business, users with intent who will spend more time browsing, leading to higher conversions and increased ROI, and ultimately resulting in customers connecting more to your brand. This will lead to customer loyalty and become a source of long-term revenue.
Ready to start optimizing your website for SEO but looking for the best SEO services in Dubai? Get your free consultation now with our experienced Search Engine Optimization team in UAE.